cold-calling

Leveraging Facebook for Permissions…

  • January 28, 2016

I'm sure most of you are familiar with the term cold-calling. Back before cellphones and social media, the sales tactic was a lot more prevalent. I remember my parents leaving the phone off the hook during supper time, because those quick-talking life insurance salesmen would call at the exact moment we sat down to the dinner table. (Did I mention this was before caller id? Wait, is caller id still a thing? Let me clarify for the younger millennials.... because apparently, I'm still considered a millennial. Back in the day, there was no way of knowing who was calling--which is why the cold-calling...

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