Racking up Permissions

  • May 13, 2015

No matter how you slice it, marketing has a lot to do with metal detecting. All those times you've knocked on a door, sent a letter, or called a complete stranger to get permission for a property--that IS marketing. But rather than marketing a product, you are marketing yourself. You are--essentially--selling yourself to perspective permissions. Marketing is my second nature--falling somewhere after writing and metal detecting. I've worked in marketing for the past seven years--generating leads, running campaigns, writing collateral. Once I realized that the skills I developed while working...

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