I'm sure most of you are familiar with the term cold-calling. Back before cellphones and social media, the sales tactic was a lot more prevalent. I remember my parents leaving the phone off the hook during supper time, because those quick-talking life insurance salesmen would call at the exact moment we sat down to the dinner table. (Did I mention this was before caller id? Wait, is caller id still a thing? Let me clarify for the younger millennials.... because apparently, I'm still considered a millennial. Back in the day, there was no way of knowing who was calling--which is why the cold-calling...

No matter how you slice it, marketing has a lot to do with metal detecting. All those times you've knocked on a door, sent a letter, or called a complete stranger to get permission for a property--that IS marketing. But rather than marketing a product, you are marketing yourself. You are--essentially--selling yourself to perspective permissions. Marketing is my second nature--falling somewhere after writing and metal detecting. I've worked in marketing for the past seven years--generating leads, running campaigns, writing collateral. Once I realized that the skills I developed while working...